Our team



Small Business Owner | Journeyman | Good Human

A great company begins with its leader and we think Richard is pretty fantastic. Let us introduce the man we all know and love.

He treats people well

His employees are treated like family and his customers like they are the only reason 1st Choice exists. He prides himself on being the company that is being enough to handle any job and small enough to care.

He is a talented tradesman

Richard is one of those special breeds of people who seem to know how to do everything. It’s no surprise given the fact that he has done almost every trade possible over the course of his life. In an industry with a large portion being one trick pony’s, Richard brings his wealth of knowledge to every customer and has created a reputation for himself as the guy who can figure it out when no one else can.

He has a special work ethic

Richard puts in the work but some people just have a different gear than others. This work ethic permeates through every person involved in his company. After all, hard work beats talent when talent doesn’t work hard.

He loves what he does

Man does this guy ever have a passion for what he does! It’s the glue that holds it all together and the fuel that keeps it all going.

He is honest

His business operates just as his life does; honest, integral and genuine. Sure he needs to make money to pay the bills but he doesn’t try to get rich off his customers. This man is not about ripping people off or selling them something they don’t need. He just wants to do well

Edmonton Journeyman Plumber


Journeyman Plumber


Journeyman Plumber


Plumber's Apprentice
Braidon and Sean in Sherwood Park


IT and Web

Sean is our director of digital services, running our website and online marketing. He has a PhD in Structural Biology and spends his spare time playing squash and chasing his family in the Whitemud ravine. 


Director of Business Development

Braidon is Richard’s son and heads up the business development side of things; constantly looking for ways to improve the company and pitching in wherever else he can. Braidon is a sports nut and can be found playing squash or basketball when he isn’t working.

Service Areas


St. Albert

Fort Saskatchewan

Sherwood Park

Stony Plain

Red Deer



Business Hours

Monday - Sunday 8:00 AM - 5:00 PM

Phone: (780) 231-0064